Macael presents ‘Rosario’, an artificial intelligence assistant that acts as a tour guide
Macael launches ‘Rosario’, an artificial intelligence assistant on its tourism website that suggests plans to suit the days and tastes of each visitor.
Automatic translation: this article was translated with artificial intelligence from the original in Spanish. Read the original
Macael’s tourist office has a new colleague, and she is digital. The town council has launched ‘Rosario’, an artificial intelligence assistant who, from the town’s tourism website, acts as adviser and guide for anyone who wants to get to know the marble capital, as reported by La Voz de Almería.
The way she works is simple: she asks how many days the stay will last and what kind of plans each visitor prefers, and from there she adapts her suggestions to the time available and to their tastes. You can talk to her in writing or by voice.
She introduces herself with “Hello, I’m Rosario, assistant at the Macael Tourist Office” and does not beat about the bush when it comes to selling the town: “This is not just any town, it’s the very capital of Blanco marble,” she replied in the test reported by the newspaper.
What she recommends
- The Marble Interpretation Centre, which, she assures, “is not your typical cold museum”.
- The marble trail.
- The town’s restaurants and tapas bars.
- And, for a quick stop, the Giant Marble Mortar: “You can’t miss the town’s great icon,” she insists.
The centre she recommends covers 250 square metres and traces an industry with more than 25 centuries of tradition, with old tools, archaeological pieces, scale models and a replica of the lions from the Court of the Lions in the Alhambra, according to the Turismo de Andalucía website.
Her name, what’s more, could not sound more Macael: Rosario is also the town’s patron saint, the Virgen del Rosario, in whose honour Macael is celebrating its festivities these days. For now, neither the company that developed the assistant nor how much it cost has been made public.



