Serón already smells of ham: the 30th Ham and Cured Meats Fair comes this Friday and Saturday with free entry
Serón celebrates the 30th Feria del Jamón y Embutidos (Ham and Cured Meats Fair) on 3 and 4 July, with free entry and a carvers' competition that this year counts towards the national championship.
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Thirty editions, no mean feat. Serón is gearing up to celebrate the 30th Feria del Jamón y Embutidos (Ham and Cured Meats Fair) on Friday 3 and Saturday 4 July, one of the most eagerly awaited food events of the summer in the Alto Almanzora (Upper Almanzora), with local ham and cured meats taking centre stage.
The programme will get under way on Friday with the 16th Concurso de Cortadores de Jamón (Ham Carvers’ Competition) and continue on Saturday with the traditional tasting of ham, cured meats and other products made in the village. The thirtieth edition was presented at Almería’s Mercado Central (Central Market), where Serón’s agri-food business owners were supported by the mayor, Manuel Martínez Domene, and by the provincial councillor for the Presidency and Promotion of the Province, Carlos Sánchez, according to Sabores Almería, Almería Provincial Council’s agri-food promotion brand.
Knives at the ready: the competition counts towards the national championship
The mayor encouraged residents and visitors to come along to the fair and highlighted that this year’s carvers’ competition will count towards the national championship. Quite something.
If you fancy going, take note: according to the Turismo Almanzora events calendar, the programme will begin on Friday at 20:00 and entry to the fair is free. On Saturday, local producers will display their wares in marquees and, so that there is no shortage of music, the day will be rounded off with the Festival Jamón Rock.
Time, the essential ingredient
On behalf of the business owners, Enrique Cruz stressed that the thirtieth edition “represents the constant and continuous effort” of those who have made these three decades of the fair possible. After all, in Serón, he recalled, they have learnt that time is the essential ingredient for making a good product, and today, he added, their hams and cured meats are distributed across much of Spain and Europe.
For his part, provincial councillor Carlos Sánchez said that the fair reaches its thirtieth edition “established as one of the great gastronomic events of the province” and highlighted that it keeps the municipality’s identity alive and projects it on a regional scale.
With thirty editions under its belt, the event once again turns Serón into a meeting point for ham lovers and a showcase for its producers, who this weekend will have the chance to show their work to residents and visitors. On Friday and Saturday, in Serón, ham rules.
