Serón and Suflí in Paris: three Valley companies take their ham, cured meats and preserves to SIAL
Embutidos Peña Cruz, Jamones de Serón and DeSuflí are three of the nine Sabores Almería companies at SIAL Paris, which brings together 130 countries until 21 October.
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The flavour of the Alto Almanzora (Upper Almanzora) can be sampled in Paris this week. Two companies from Serón, Embutidos Peña Cruz and Jamones de Serón, and one from Suflí, DeSuflí, are among the nine firms that Almería Provincial Council’s Sabores Almería brand has taken to SIAL Paris, the international food fair being held from Saturday until this Wednesday, 21 October, at the Paris Nord Villepinte exhibition centre.
This is no ordinary showcase. According to the Provincial Council, exhibitors from as many as 130 countries are taking part in SIAL these days, with 7,500 stands, and more than 285,000 trade visitors and up to 8,000 buyers from all over the world are expected. The Almería stand is in Hall 5, and the next edition will not come round until 2028.
And the Valley accounts for a third of the delegation. For villages like Serón, with 2,151 residents, and Suflí, with 224, according to the padrón (municipal register) figures from the INE, Spain’s National Statistics Institute, as of 1 January 2025, having a place at an event like this is much more than going to a fair: it means putting the village’s name in front of buyers from across the globe.
Who is going from the Valley
- Embutidos Peña Cruz (Serón). A family business with three generations behind it, it makes home-made cured meats and hams using traditional recipes on Calle la Huerta in Serón, on the banks of the Almanzora. This year, the employers’ association Asempal has given it its Social Commitment Award.
- Jamones de Serón (Serón). It bears the name of a village whose ham holds a protected geographical indication and is cured at an altitude of between 800 and 900 metres, on the north face of the Sierra de los Filabres.
- DeSuflí (Suflí). Since 1985 it has been making the artisan preserves that used to be prepared in homes around the area, with La Ensalada de Suflí as its flagship product.
The rest of the delegation is made up of Luxeapers, Lorusso, CASI, Aceite Campos de Uleila, Almendras de Andalucía and Industrias Cárnicas Diego Molina. The companies are travelling with the support of the Almería Chamber of Commerce, through the Pyme Global programme, co-financed with FEDER (ERDF) funds and the Cámara de España (the Spanish Chamber of Commerce).
“They are the real driving force behind the brand,” said the provincial councillor for the Presidency and Promotion, Carlos Sánchez, who is accompanying the companies in Paris together with the vice-president of the Provincial Council, Almudena Morales.
For Peña Cruz, this is also the second big event of the month: in early October it had already taken its cured meats to San Sebastián Gastronomika, also with Sabores Almería. From the Kursaal to Villepinte in less than two weeks, with the flavour of Serón in its suitcase.
